One of Africa’s leading phone maker, TECNO Mobile unveiled its latest CAMON flagship at the brand’s maiden continental launch hosted in Nairobi, Kenya, last Thursday.
Addressing the media on TECNO’s decision to host market partners and a cross section of its local marketing teams to one continental launch – a clear move away from its usual individual market launches, Mr. Attai Oguche, TECNO Deputy Marketing Manager and PR Lead said that the smartphone maker decided to adopt a new strategy in a bid to streamline the brands messaging and experience while maximizing budget for African markets.
“We want to achieve consistency and uniformity in all our (TECNO) brand messaging and further strengthen our products experience” says Attai Oguche.
Over the years, the TECNO CAMON Series has progressively transformed and the latest device in the series – the CAMON CX is not an exception. Debuting a stunning 16MP dual front and rear camera, the CAMON CX cameras are optimized to capture strikingly beautiful pictures with zero shutter lag. Under lowlight, the dual flashlights of the CX front camera takes photos that are 30 percent brighter by using “4 in 1” technology which gives the same moment different exposures in other to produce a brighter image.
TECNO has completely improved the consumer experience on the CAMON CX by adding several cutting-edge features like a 0.1s fingerprint fast-capture for taking pictures and 8 real-time portrait photo filters to make sure that every Selfie is Social Media worthy.
The CAMON CX comes in four different premium variants – Sky Gray, Champagne Gold, Elegant Blue and Rose Gold. It is built with a 5.5’’ FHD display screen and a visual slim 2.5D screen design that creates a borderless visual effect. Users of the CAMON CX can enjoy digital content from over 1000 artistes on Boom Player, an inbuilt music player. Charging the CAMON CX for only 1hour will give 70% battery juice due to the device’s light speed charge technology while 10minutes charging can take up to 1000 photos.
Full Review, Specification and price of this device will be made available shortly.
Addressing the media on TECNO’s decision to host market partners and a cross section of its local marketing teams to one continental launch – a clear move away from its usual individual market launches, Mr. Attai Oguche, TECNO Deputy Marketing Manager and PR Lead said that the smartphone maker decided to adopt a new strategy in a bid to streamline the brands messaging and experience while maximizing budget for African markets.
“We want to achieve consistency and uniformity in all our (TECNO) brand messaging and further strengthen our products experience” says Attai Oguche.
Over the years, the TECNO CAMON Series has progressively transformed and the latest device in the series – the CAMON CX is not an exception. Debuting a stunning 16MP dual front and rear camera, the CAMON CX cameras are optimized to capture strikingly beautiful pictures with zero shutter lag. Under lowlight, the dual flashlights of the CX front camera takes photos that are 30 percent brighter by using “4 in 1” technology which gives the same moment different exposures in other to produce a brighter image.
TECNO has completely improved the consumer experience on the CAMON CX by adding several cutting-edge features like a 0.1s fingerprint fast-capture for taking pictures and 8 real-time portrait photo filters to make sure that every Selfie is Social Media worthy.
The CAMON CX comes in four different premium variants – Sky Gray, Champagne Gold, Elegant Blue and Rose Gold. It is built with a 5.5’’ FHD display screen and a visual slim 2.5D screen design that creates a borderless visual effect. Users of the CAMON CX can enjoy digital content from over 1000 artistes on Boom Player, an inbuilt music player. Charging the CAMON CX for only 1hour will give 70% battery juice due to the device’s light speed charge technology while 10minutes charging can take up to 1000 photos.
Full Review, Specification and price of this device will be made available shortly.
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