Jumia Launches Jumia Local, An Initiative that Promotes Made-in-Nigeria Products

Due to popular demand, JUMIA,  Nigeria’s biggest e-commerce startup and company have decided to set the trend by launching an initiative to promote locally made products in Nigeria "Jumia Local". Jumia Local was launched on the 1st of October 2016, that is Jumia's way of marking Nigeria at 56.

Jumia Local is Jumia’s way of supporting local entrepreneurs and brands that manufacture their products in Nigeria. Merchants on the site will be able to sell their products on at 0% commission, and their products will be promoted through all Jumia’s marketing channels.

According to Jumia, this a social responsibility initiative that’s aimed at growing the local economy. According to Bili Sule, Head of Business Development, Jumia Nigeria, “To build a sustainable and healthy ecosystem for Nigeria, we need to focus on products made in Nigeria. The change starts with each and everyone of us and Jumia will lead the way by taking the responsibility to promote our own Nation’s products.”

So if you are a Nigerian entrepreneur and want to make proper use of this opportunity, you must have your products made or assembled in Nigeria. Another condition is that you have to sell online exclusively through Jumia for the first six months.

Jumia is indeed helping to grow the local economy in Nigeria.